"Every bit as good as the beer itself."—SIR RICHARD BRANSON, Founder and Chairman, Virgin GroupSo what does it take to be a successful entrepreneur? There are many different answers, but according to Karan Bilimoria, founder of Cobra Beer, do the following and you won't go far wrong: be creative, go the extra mile, have confidence in yourself and your team, get lucky, be disciplined, take the long-term view, learn constantly and don't be afraid of serious amounts of hard work.Bottled for Business gets to the heart of how and why Cobra Beer has developed into one of the world's best-loved brands. It is a story infused with the passion, belief, energy and vision of its founder and shares the ups and downs of how Cobra got to where it is today. But more than that, it is a story of inspiration for anyone who has dreams of running their own business.

“每一点都和啤酒本身一样好。”-维珍集团创始人兼董事长理查德·布兰森爵士那么，要成为一名成功的企业家需要什么？有很多不同的答案，但根据眼镜蛇啤酒创始人Karan Bilimoria的说法，做以下事情，你不会犯太大的错误：要有创造力，多走一步，对自己和团队有信心，运气好，纪律严明，着眼长远，不断学习，不要害怕大量的艰苦工作。瓶装商业啤酒触及了眼镜蛇啤酒如何以及为什么发展成为世界上最受欢迎的品牌之一的核心。这是一个充满激情、信念、活力和愿景的故事，讲述了眼镜蛇如何发展到今天的跌宕起伏。但更重要的是，这是一个激励所有梦想经营自己企业的人的故事。