A New York Times, Wall Street Journal, and USA Today bestseller! Millions of employees parked in cubicles dream about starting their own businesses. And in today's economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning It'sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It's Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to "pursue your passion," supplying the kind of candid, real-world advice readers truly need, such as how to: * Gauge whether you have the qualities required to succeed * Prepare for drastic culture shock * Build a business plan that works * Focus on providing market solutions * Choose partners, advisers, and employees wisely * Promote your business on a shoestring budget * Protect your company and yourself * Make the most of bootstrap financing. From planning and funding to promotion and pricing, It's Your Biz is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.

是《纽约时报》、《华尔街日报》和《今日美国》的畅销书！数以百万计的员工都梦想着自己创业。在今天的经济中，无数失业的专业人士出于需要而成为企业家。他们可能有很好的技能和想法，但他们真的明白建立一个有利可图的企业需要什么吗？作为屡获殊荣的It“sYourBiz.com”（前身为SBTV.com或Small Business TV）的所有者和联合创始人，Susan Solovic在小企业领域拥有多年的经验。在《It是你的事业》一书中，她向潜在的企业家展示了如何在显著提高他们成功几率的同时，避开让一半以上的新企业破产的陷阱。这本书摒弃了“追求你的激情”的通常梦幻般的呼吁，提供了读者真正需要的坦率、真实的建议，例如：如何：*衡量你是否具备成功所需的素质*为激烈的文化冲击做好准备*制定一个行之有效的商业计划*专注于提供市场解决方案*选择合作伙伴、顾问，员工明智地*以小额预算促进您的业务*保护您的公司和您自己*充分利用自助式融资。从计划和资金到促销和定价，您的企业充满了实用、诚实、专家的指导，这些都是初露头角的企业家在创业之前所需要的。