The Beermat Entrepreneur became an instant bestseller on publication in 2002. In 5 years the first and second editions have sold over 50,000 copies and it has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business. • First edition sold 34,774 copies in 3 years, the second edition has sold 15,318 copies in 2.5 years. • Mike Southon is a professional speaker, with hundreds of speaking gigs around the Beermat theme every year. In the three years since The Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people have overwhelming supported the Beermat methodology. • The business start up market was worth £2.3m in 2007 and it’s still growing - statistics show that between 1 in 3 and 1 in 4 of us are thinking about a business idea and every year in the UK alone more than 400,000 people actually start a business.

2002年，《比尔玛企业家》一经出版，立即成为畅销书。在5年的时间里，第一版和第二版已售出50000多册，它帮助成千上万考虑创业的人了解如何将一个好主意变成一个伟大的企业第一版在3年内售出34774册，第二版在2.5年内售出15318册迈克·索森是一位专业演说家，每年围绕比尔玛主题举办数百场演讲会。自《Beermat企业家》最初出版以来的三年里，迈克·索森（Mike Southon）和克里斯·韦斯特（Chris West）在创业的每个阶段都遇到了成千上万的人，从思考到成长中的企业。这些人的经验和反馈压倒性地支持了Beermat方法2007年，创业市场价值230万英镑，而且还在增长——统计数据显示，我们中有1/3到1/4的人正在考虑一个商业想法，仅在英国每年就有40多万人真正创业。