Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Rather than just exploit new ideas, innovative entrepreneurs design organisations to make sense of unlikely opportunities. The time has come to overhaul what we know about entrepreneurship and business models. Models of Opportunity links scholarly research on business models and organisational design to the reality of building entrepreneurial firms. It provides actionable advice based on a deeper understanding of how business models function and change.

企业家精神正在改变。技术和社交网络创造了一个更小的世界，但也拓宽了机会的视野。今天的企业家以全新的方式和全新的工具建立组织并创造价值。创新型企业家不仅要开发新的想法，还要设计组织，以把握不太可能出现的机会。是时候彻底改变我们对企业家精神和商业模式的了解了。机会模型将商业模式和组织设计的学术研究与建立创业企业的现实联系起来。它提供了基于对商业模式如何运作和变化的深入理解的可行建议。