How new membership models can help associations survive and thrive in today's evolving environment

The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.

新的会员模式如何帮助协会在当今不断变化的环境中生存和发展
协会可以指望会员加入和更新的时代已经过去，即使会员福利的菜单相对不变。作家莎拉·斯莱德克认为，不，会员资格并没有消亡。但协会确实需要改变他们的思维和模式。在《我们所知的会员资格终结：创造财富翻转，必须拥有下个世纪的协会》一书中，Sladek提供了实践证明的方法，使协会能够应对影响参与度的变化，如劳动力的代际变化、社会变化和技术对内容和社区的访问。