To help farmers position themselves well for the opportunities of today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting & Running Your Own Small Farm Business. Here is everything you need to know to launch a small agricultural enterprise, from initial start-up to consumer marketing. Begin by fine-tuning your idea into a viable business plan, and then learn how to go out and sell it. Secure financing, work out the legalities, follow USDA guidelines — and a farming business is born. Aubrey explains every step of the process and even includes samples of the required forms.

Every small farmer must also become a skilled salesperson and marketing professional. Aubrey covers all sales venues — from rural farmstands to web sites to food service wholesalers — and explains the pros and cons of each. She also explains how to create and stick to an advertising budget, develop pricing strategies, and protect personal assets.

为了帮助农民更好地把握当今市场的机遇，萨拉·奥布里（Sarah Aubrey）是一位成功的农场企业主，她与大家分享了自己多年来在创办和经营小型农场企业方面的研究和第一手经验。以下是创办小型农业企业所需的一切知识，从最初的创业到消费者营销。首先，将你的想法微调成一个可行的商业计划，然后学习如何走出去并销售它。获得融资，制定法律，遵守美国农业部的指导方针——农业企业就诞生了。奥布里解释了流程的每一步，甚至包括了所需表格的样本。
每个小农也必须成为熟练的销售人员和营销专业人员。奥布里涵盖了所有销售场所——从农村农庄到网站，再到食品服务批发商——并解释了每一个销售场所的优缺点。她还解释了如何创建和坚持广告预算、制定定价策略以及保护个人资产。