It pays to be LIKEABLE!
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.

讨人喜欢是值得的！
您可以拥有坚如磐石的业务战略、无限的资源和最有才华的员工。但在当今高度互联的社会中，只有一件事是可以保证的：如果你的生意不讨人喜欢，它就会失败。
Dave Kerpen知道让客户、员工、利益相关者和公众喜欢一家企业是多么重要。他在上面写了这本书。他开创性的畅销书《讨人喜欢的社交媒体》改变了企业每天与客户互动的方式。Likable Business为各种规模的组织制定了11项战略，以刺激增长、利润和总体成功。Dave Kerpen揭示了当你赢得客户和利益相关者的信任时，你将获得显著的回报。在当今的社交媒体世界，讨人喜欢是值得的。