More than a year has passed since the world first faced the COVID-19 pandemic. The crisis is not only about unexpected difficulties that have to be overcome. Each crisis also activates the development of technologies, stimulates the emergence of new products and services.

At such moments, innovations and a new type of behavior enter our life not organically-gradually, but forcedly-quickly, as a reaction to force majeure.

A year after the start of the COVID-19 pandemic, we have the opportunity to collect feedback from consumers on the basis of the experience from using new technologies, products and services. Are new habits and new behaviors taking root? Does the first experience lead to further consumption? What are the barriers to the adoption of new products and behaviors? What innovations the consumer is ready to make a part of his life now, and which ones take time?

We have dedicated a new edition of Trend Vision 2021 to the answers on these questions.