"We're wordsmiths. Words are our weapons. A difference of a fraction of I percent in our ability to generate or intensify reader involvement is worthwhile. Knowing how and when to plumb for power verbs and imperatives is just one more indication of our professionalism. Enough said." Packed with valuable tips and informative examples and illustrations, Catalog Copy That Sizzles is the ultimate compendium of catalog copywriting know-how. Herschell Gordon Lewis, known worldwide for his copywriting expertise, reveals all the hints, tips, and tricks of the trade you'll ever need to know in order to write effective catalog copy for any kind of product from gardening tools to surveillance devices.

“我们是文字匠。语言是我们的武器。在我们创造或加强读者参与的能力上，相差1%的一小部分是值得的。知道如何以及何时寻找权力动词和命令只是我们专业精神的又一个体现。《Sizzles目录副本》包含了有价值的提示、信息丰富的示例和插图，是目录文案写作诀窍的终极概要。赫歇尔·戈登·刘易斯（Herschell Gordon Lewis）以其文案写作的专业知识闻名于世，他向你展示了所有你需要知道的行业提示、技巧和窍门，以便为从园艺工具到监控设备的任何产品编写有效的目录副本。