Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.

琳达·卡普兰·泰勒（Linda Kaplan Thaler）和罗宾·科瓦尔（Robin Koval）通过遵循一个简单但有力的理念登上了广告业的巅峰：和善是值得的。在许多公司鼓励狗咬狗的心态的地方，卡普兰·泰勒集团通过巧克力和鲜花取得了成功。在尼斯的力量中，他们通过自己的经历以及其他人和企业的故事，证明了为什么与传统智慧相反，好人总是第一个完成任务。当人们听到“好人总是最后一个完成任务”这句著名的格言时，尼斯的力量表明，“尼斯”公司的员工流动率较低，降低招聘成本，提高生产率。好人活得更长，更健康，赚更多的钱。在当今互联互通的世界中，以合作和公平竞争著称的公司和人士建立了一种关系，从而在商业和生活中带来更大、更好的机会。卡普兰·泰勒（Kaplan Thaler）和科瓦尔（Koval）通过一系列来自商业领域以及个人生活的真实例子，展示了尼斯令人惊讶的力量。最重要的是，他们提出了一个行动计划，涵盖了从创造积极印象到增加甜头，再到将敌人变成盟友的各个方面。Nice的力量将改变你的生活和工作方式，它充满了激励和建议，告诉你如何提升你的职业能力，扩大你在工作场所的影响力。