Geared toward any professional or job seeker, Impressive First Impressions: A Guide to the Most Important 30 Seconds (And 30 Years) of Your Career shows how to make your first impressions take hold in all contexts of daily professional life—from job interviews and client meetings to working in teams and persuading others of your ideas. Based on an extraordinary wealth of research and proven, effective techniques, Impressive First Impressions distills a vast amount of information into straightforward, practical steps. Part I covers the big picture—strategies and philosophies—while Part 2 gets down to specific "tactical and practical" advice for initial encounters of all kinds in the professional world. The concluding section for the advanced reader shows how to master the art of the first impression by embracing one's ACE (audience, culture, and environment), as well as how to approach the "virtual first impression" when initial introductions are made via telephone, teleconference, or the Web.

面向任何专业人士或求职者，令人印象深刻的第一印象：职业生涯中最重要的30秒（和30年）指南展示了如何在日常职业生活的所有环境中，从工作面试和客户会议到团队合作，以及如何说服他人接受你的想法，让你的第一印象占据上风。基于大量的研究和行之有效的技术，令人印象深刻的第一印象将大量信息提炼成简单实用的步骤。第一部分涵盖了总体战略和理念，而第二部分则针对职业领域中的各种初次接触提出了具体的“战术和实践”建议。高级读者的结论部分展示了如何通过拥抱自己的王牌（观众、文化和环境）来掌握第一印象的艺术，以及如何在通过电话、电话会议或网络进行初次介绍时接近“虚拟第一印象”。