This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week. Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more.

这本简单易懂的指南解释了如何充分利用LinkedIn的强大功能，包括如何建立持久的业务联系、建立独特的个人品牌和创造重要的商业机会。如果你在Facebook崛起之前进入商业世界，你是否在社交媒体上处于劣势？韦恩·布雷巴特（Wayne Breitbarth）认为，对于LinkedIn来说，情况正好相反：作为一名经验丰富的专业人士，你的经验和人脉让你在利用LinkedIn的好处方面有了一个优势。你们已经做了大量的社交基础工作，LinkedIn可以用每周最少的时间进一步扩大你们的社交范围。Breitbarth使用LinkedIn网站的实际截图演示了如何利用这个专业网络平台的所有功能。他向你展示了如何创建一个引人注目的个人资料，使用关键词来提高你发现他人和被他人发现的能力，建立坚实的联系基础，征求有价值的建议，等等。