Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works* how organizations are structured and function* how to understand corporate finance* what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

管理：基础提供了一个简单的，没有行话的介绍现代管理的基本原则和做法。从吉百利的人事管理、安然危机到炸鸡在中国的市场营销，本书阐述了管理的关键方面，包括：*规划有效的业务战略以实现目标*成功的营销如何运作*组织结构和功能如何*如何理解公司财务*影响员工工作方式和有效人力资源管理的因素*知识和文化的重要性。这本内容丰富、易于阅读的指南非常适合任何想了解什么是管理以及它是如何工作的人。