2023年美国黑色星期五报告（英）

# 美国 # 黑色星期五 # 2023 大小：6.63M | 页数：14 | 上架时间：2023-12-20 | 语言：英文

2023年美国黑色星期五报告（英）.pdf

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2023年美国黑色星期五报告（英）.pdf

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类型: 专题

上传者: 谢文晓

出版日期: 2023-12-20

摘要：

As we move from summer to fall, there is one huge event lying on the horizon for brands and retailers… Black Friday.

But listening to what consumers say, you’d start to think that perhaps Black Friday’s days are numbered. 42% of US consumers found Black Friday 2022 anti-climactic, while the same percentage were disappointed with the offers available.

Whatever consumers say, Black Friday – and the ever-increasing period around it – still form a vital part of brands and retailers’ survival and success strategies. Yes, there is noise about the deals on offer, but consumers talk loudest with their wallets.

And their wallets are asking for more.

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