As quarantine began, many readers searched for updates that affected their day-to-day lives.Whether it was news about social distancing regulations and restrictions or the latest storereopening announcement, readers wanted to see how organizations responded to current events—and how they kept their customers’ safety and business in mind.

Politics and health topics gained traction in March and remain top of mindGiven the pandemic outbreak and that it was a U.S. election year, the most noteworthy spikesin content consumption in 2020 came, predictably, in the areas of “Health & Fitness” and “Law,Government, and Politics.” I observed that sites of all sizes received most of their 2020 traffic fromthese two categories, with “Law, Government, and Politics” up 70% and “Health & Fitness” up 307%from 2019.