As the digital landscape continues to evolve, marketing  operations professionals will remain at the forefront of  optimizing marketing strategies for maximum impact and  efficiency. They are the organizational nexus for data-driven  decision making, leveraging the martech stack, integrating  and using data to deliver better customer experiences,  seamlessly integrating omni-channel touchpoints, and  measuring all of these things to attribute outcomes to  efforts. As one study participant shared, “Marketing  Operations is way beyond just tools and tech. It has the  potential to make companies win deals. It can ultimately be  the major difference between competitors.”This 2023 edition of the State of the Marketing Operations  Professional will help our members fight for the right skills,  measurements, and performance metrics of how to be  measured as a successful professional in this space. It  provides data to enable them to benchmark themselves  against their peers, not just against salary, but also  certifications and other relevant markers. For corporations  and executives, this research will help them invest in  retaining and educating their marketing operations talent.