Recent reductions in public funding for audiovisual products have led to dramatic changes in the industry. The lack of interaction between the industry and capital markets has made sourcing funds for audiovisual products especially difficult.

This book explains why the distance between the audiovisual and financial markets exists, and considers the perspective of both audiovisual companies and financial intermediaries. Providing a thorough overview of the audiovisual industry in three major categories (television, cinema and web), it analyses the financing behind each. The author adapts the traditional assessment methods to include exploitation rights, distribution deals and risk determinants ; he also proposes a pricing model for the audiovisual products demonstrating that prices and values in a industry of prototype goods do not depend solely on cost and revenue. The book also includes a methodology for analysing the economics of the sector, the different sales agreements between broadcasters and the distribution deals between distributors and independent producers. Finally, a description of the main financial products for private finance is provided, as well as an explanation of how public funds can act as leverage to catalyze private resources through the use of guarantee funds.

最近视听产品公共资金的减少导致了该行业的巨大变化。行业与资本市场之间缺乏互动，使得视听产品的资金来源尤其困难。
这本书解释了为什么音像和金融市场之间的距离存在，并考虑了音像公司和金融中介的角度。提供了一个视听行业在三大类（电视，电影和网络）的全面概述，分析了每一个背后的融资。作者对传统的评估方法进行了调整，将开发权、分配交易和风险决定因素纳入评估范围；他还提出了视听产品的定价模型，表明原型品行业的价格和价值不仅仅取决于成本和收入。这本书还包括一种分析行业经济、广播公司之间的不同销售协议以及分销商和独立制片人之间的分销协议的方法。最后，本文描述了私人金融的主要金融产品，并解释了公共资金如何通过使用担保资金来发挥杠杆作用，催化私人资源。