Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.

川崎（Rules for Revolutionals）利用了他作为苹果Macintosh电脑传道者和硅谷风险资本家的双重背景，在这个如何启动任何类型的商业项目。每一章都从“GIST”（“开始的伟大想法”）开始，涵盖各种方面，从识别客户基础和撰写商业计划到建立伙伴关系和建立品牌形象。小章节将重点放在需要做的特定工作上，而常见问题部分则解决读者最可能遇到的问题：川崎以一种非常随意的语调涵盖了基础知识。然而，很多建议都是一些普通的陈词滥调，比如用字母表中较早出现的字母来开头公司的名字，为视力下降的老商人在演示幻灯片中使用大号字体，避免用任何平庸的指南中都能找到的大写字母来写电子邮件。幸运的是，川崎确实在这里和那里的场合上升。在筹集资金方面，他非常详细，并提供了有效的方法来整理与面试潜在员工有关的废话。