Because of the subprime mortgage crisis in 2008, the challenges of securing necessary external capital have become more significant for young ventures. In this realm, equity crowdfunding has evolved into the most promising financing alternative for entrepreneurs and received worldwide attention. By focusing on three subsequent research questions, this book aims to contribute to the ongoing scientific discussion of equity crowdfunding. First, it reveals fruitful future research avenues by providing a systematic overview of the development of equity crowdfunding research.

Second, it sheds light on the so far less explored investor perspective and analyzes the decision-making process of equity crowdfunding investors. Third, based on a multi-method approach, the questions of how equity crowdfunding investors evaluate radically innovative ventures and how radically innovative ventures can establish venture legitimacy are explored.

由于2008年的次贷危机，获得必要的外部资本的挑战对年轻的企业来说变得更加重要。在这一领域，股权众筹已经发展成为企业家最有希望的融资选择，并受到全世界的关注。通过关注随后的三个研究问题，本书旨在为正在进行的关于股权众筹的科学讨论做出贡献。首先，通过对股权众筹研究的发展进行系统的概述，揭示了未来富有成效的研究途径。
其次，阐述了迄今为止研究较少的投资者视角，并分析了股权众筹投资者的决策过程。第三，基于一种多方法的方法，探讨了股权众筹投资者如何评价激进创新风险以及激进创新风险如何建立风险合法性的问题。