Investors receive thousands of business plans, but only a few businesses receive funding. While there are many "how-tos" out there for entrepreneurs, no one has focused on the mind-set, tools, and foundation that are important to investors, and therefore essential to entrepreneurs. Getting Funded examines and develops a framework on which to base a business concept, conduct due diligence research and risk analysis, refine a business model and reformulate a business strategy, and develop a risk and reward structure that protects investment money and incentivizes entrepreneurs to successfully manage the opportunity to create and share value. Getting Funded shows entrepreneurs the tools and framework critical to a venture's success, teaching entrepreneurs to refine their business model and strategy as well as to develop an investment model to improve the investability of the venture and thereby increase the chances of getting funded. Even without the need for external funding, these tools will improve a venture's potential odds of success.

投资者获得了数千份商业计划，但只有少数企业获得了资金。虽然创业者有很多“如何做”，但没有人关注那些对投资者很重要的思想、工具和基础，因此对企业家来说是必不可少的。获得资金审查和开发一个框架，在此基础上建立一个业务概念，进行尽职调查研究和风险分析，完善一个业务模式和重新制定一个业务战略，建立风险和回报结构，保护投资资金，激励企业家成功管理创造和分享价值的机会。获得资金向创业者展示了对企业成功至关重要的工具和框架，教会创业者完善自己的商业模式和战略，以及开发投资模式，以提高企业的可投资性，从而增加获得资金的机会。即使不需要外部资金，这些工具也能提高企业的潜在成功几率。