Organizations today understand the business case for environmental sustainability better than even a year ago.

In 2022, only 21% of executives agreed that the business case for sustainability was clear. In 2023, this percentage has tripled to 63%. In addition, the percentage of executives that claim the cost of sustainability initiatives outweighs the benefits and that sustainability initiatives are a financial burden has declined by more than half in the past year (see Figure 1). “The only way IKEA can be successful in the future is to be in a hurry to get sustainable. We need to get smarter on how we use energy and materials across the whole value chain,” says Jesper Brodin, CEO of Ingka Group.