Figures in this report are primarily drawn from GWI Gaming’s online research among 19,488 internet users, who are gamers, aged 16-64.

The survey is fielded in the following 15 markets: Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Spain, Thailand, UK, and USA.

We only interview respondents aged 16-64 and our figures are representative of the online populations of each market, not its total population.

Note that in many markets in Latin America, Asia-Pacific, and the Middle-East and Africa, low internet penetration rates can mean online populations are more young, affluent and educated.

Throughout this report we refer to indexes. Indexes are used to compare any given group against the average gamers (1.00), which unless otherwise stated refers to the global average gamer. For example, an index of “1.20” means that a given group is 20% above the global average, and an index of “0.80” means that an audience is 20% below the global average.

When reading this report, please note that we use a mixture of data from our GWI Gaming dataset fielded in Q4 2020 across 15 markets, our GWI Core dataset which is fielded across 47 markets, and Zeitgeist data from the past 6 months which has been conducted in the U.S. and UK only.