The numbers in gaming are staggering: a global audience of over two billion and an industry worth more than $160 billion.˜ But contrary to popular opinion, gaming is not purely dominated by young males. A significant portion of the audience is made up of women with children, a segment that until now has remained largely unstudied.

Historically, women gamers, and especially moms, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones. This behavior, deemed casual gaming, has given the sense that women were not true "gamers". Images in the media reinforce that moms are a particular kind of player, usually women playing casual games in their down time. In these stories, their gaming was a novelty, and they certainly were not considered to be part of the broader gaming community.