“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”
--Robert Barker, BusinessWeek
William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:
*         Learn the risk/reward characteristics of various investment types
*         Understand and apply portfolio theory for an improved risk/reward ratio
*         Sharpen their focus, and take control of their investment programs

William Bernstein runs a website—www.efficientfrontier.com—known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

“伯恩斯坦已经成为了90年代一个特殊群体的大师：受过良好教育、拥有互联网动力的人，他们一心想在华尔街专业人士的帮助下进行良好投资。”
--罗伯特·巴克，《商业周刊》
威廉伯恩斯坦是当今最不可能的金融英雄之一。作为一名执业神经学家，他利用自学的投资知识和研究成果建立了一个受欢迎的投资者网站。现在，他用智慧资产配置师的话说，向独立投资者展示了如何在没有财务顾问帮助的情况下建立一个多元化的投资组合。对于厌倦了过度技术性投资的投资者来说，这本书将有助于投资者：
*了解各种投资类型的风险/回报特征
*理解并应用投资组合理论来提高风险/回报率
*提高他们的注意力，控制他们的投资计划
威廉伯恩斯坦（williambernstein）经营着一个网站www.efficientfrontier.com，该网站以其《资产配置和投资组合理论季刊》（efficientfrontier）而闻名。