Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky--even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision. This book gives you that how.Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method--a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement--and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life. The AREA Method provides you with: *Defined tasks that guide and focus your research on your vision of success; *A structure that isolates your sources, giving you insight into their perspectives, biases and incentives; *Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources; *Exercises to foster creativity and originality in your thinking; *A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.

每天，世界各地的人们都在做财务决策。他们选择投资股票、出售共同基金或购买公寓。这些决定既复杂又棘手——即使对金融专业人士来说也是如此。但现有的金融研究文献都比较陈旧，研究范围狭窄，缺乏实际应用。到目前为止，文献中还存在一个空白：这本书向你展示了如何进行一步步全面的财务调查，最终做出一个决定。这本书告诉你如何投资于金融研究是进行金融调查的指南，并阐述了谢丽尔·施特劳斯·艾因霍恩的区域方法——一种独特控制偏见的研究和决策系统，关注他人的激励，在提高判断力的同时扩展知识，并将其应用于调查财务状况。该领域适用于各种金融侦探，无论是投资分析或调查新闻。它让你成为自己生活中的专家。AREA方法为您提供：*明确的任务，指导您的研究，并将重点放在您的成功愿景上*一个隔离你的来源的结构，让你洞察他们的观点、偏见和动机*调查资源，技巧和技术，以提高您的研究和分析超越基于文件的来源*练习以培养你思维的创造性和独创性*一个序列和框架，把你不同的研究结合在一起，建立你的信心和信念，你的财务决策。