Brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company. This important understanding can inform decision-making related to marketing and branding efforts, as well as provide a benchmark for future performance. It can also be used to help attract investors and secure financing, as a strong brand can be a valuable asset.Additionally, brand valuation can be useful in the event of a merger or acquisition, as it can help determine the value of the brand being acquired. Overall, brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy.Just do it again: Nike keeps its stride as the reigning champion of apparel brands, valued at USD31.3 billion + Strong performances from sports apparel brands, with New Balance making the top 50 + Down-apparel brand Bosideng makes waves as China pivots from manufacturing towards brand-generation + French fashion house Celine named fastest-growing apparel brand + Iconic luxury labels remain resilient amidst challenges + Rolex looking stylish as the strongest apparel brand, while other Swiss watch brands see their brand values increase + Fast fashion giants continue to see their brand values and brand strength decline + Nike has the highest Sustainability Perceptions Value (SPV) at USD2.3 billion.
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