A strong brand can lead to improved business returns in several ways. First, a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market, which can lead to increased customer loyalty and retention. This, in turn, can lead to higher sales and revenue. A strong brand can also help a company command a higher price for its products or services, as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy. In addition, a strong brand can help a company attract top talent, as employees may be more attracted to work for a well-known and reputable brand. Finally, a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.Switch of places at the top, with Dacia regaining the top spot over eMAG, reflecting opposite evolutions on automotive and retail markets + Real estate brand One United Properties enters the ranking on 24th place with a value of €49 million + Brick-and-mortar retail continues its post-pandemic recovery + Banca Transilvania remains the strongest Romanian brand, rated AAA+ + Over 60% of brands and brand value in the top 50 ranking come from brands created by the private sector over the past 30 years