Chief marketers are stretched and challenged like never before. The global pandemic hasdisrupted markets, operations and customer behaviors. Agile recovery and new routes torevenue are the new imperatives.

Leaner, more digitally proficient marketing organizations with shared purpose and greater productivity are a key deliverable for 2021. Better integrating and leveraging new automation platforms, tools and actionable data insights critical to campaign performance are now an essential CMO mandate. CMOs also have greater distractions and demands on their leadership and expertise. Markets are consolidating. Consumers have become more digitally demanding in their desire for instant and satisfying omnichannel engagement. Massive shifts are occurring in customer purchasing through both online and physical channels.