Exploit the powerful marketing/segmentation opportunities for new ventures
Marketing is of critical importance to the success of any entrepreneurial venture–and this book gives you the marketing methods, tools, and tactics necessary for successfully building and launching your new business opportunity, especially for e-commerce. Entrepreneurial Marketing combines entrepreneurial expertise with Wharton School business know-how to provide sophisticated marketing approaches that can dramatically reduce the failure rate of new ventures. By adopting entrepreneurial marketing thinking, you’ll master effective ways to:
*         Identify your target market(s)
*         Develop and evaluate new products and services
*         Determine the role of the sales force
*         Get the most from advertising and publicity
*         Utilize the Internet for name recognition and brand building

为新企业开发强大的营销/细分机会
营销对于任何创业企业的成功都至关重要–这本书给你的营销方法，工具和策略，成功地建立和启动你的新的商业机会，特别是电子商务。创业营销将创业专业知识与沃顿商学院的商业诀窍结合起来，提供复杂的营销方法，可以大大降低新企业的失败率。通过采用创业营销思维’我将掌握有效的方法：
*确定你的目标市场
*开发和评估新产品和服务
*确定销售人员的角色
*充分利用广告和宣传
*利用互联网进行品牌识别和品牌建设