Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully. This new edition has been thoroughly rewritten to stay up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.

本指南以直截了当的语言编写，为任何企业构建有利可图的营销策略提供了经过检验的建议。介绍如何用一些基本的营销知识来振兴产品和服务，如何营销你的企业，包括市场调查、广告、促销、销售技巧、产品发布和使用互联网——企业主确保产品成功进入市场所需的一切。这个新版本已被彻底改写，以保持与所有新的营销渠道，特别是那些由互联网提供最新的。这是一个非常注重实用性的建议，这是一个有用的指南，任何人营销在一个紧张的预算，无论他们的营销经验水平。