Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now! *Covers the entire business side of podcasting: planning, monetizing,marketing, measuring and much more*Case studies from corporate podcast initiatives - what works and what to avoid*Individual author and contributor tips from Podcast Academy'sT line up of experts.

独家播客学院培训现在可以在一本书！播客学院，在音频/视频播客和新媒体教育的领导者，带给你他们的第一本书，播客学院：商业播客书，根据他们的研讨会。这本书是由行业专家编写的，它给你带来了可以应用于你自己企业的实践经验。它包括规划、内容创作、法律考虑、品牌、营销、广告、货币化等等。作者和撰稿人一直支持许多最早的企业播客，并与您分享他们的知识、成功和现实世界的经验。播客正在改变组织与客户、潜在客户和媒体沟通的方式。这是一个重要的新媒体，任何公司都希望扩大他们的传播范围，扩大他们的品牌知名度。这适用于从小型企业到财富500强企业的公司、组织、慈善机构、学校和团体。如果您正在考虑将播客作为组织的一种媒介，那么《商业播客》一书将使您对如何创建自己公司的声音、衡量您的努力和最大化您的机会有一个坚实的了解。立即实施播客策略*涵盖播客的整个业务方面：计划、盈利、营销、测量和更多*企业播客计划的案例研究-什么有效，什么可以避免*播客学院专家组的个人作者和贡献者提示