The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities. * Provides a comprehensive how-to guide for travel & tourism PR practitioners to increase profits and enhance the visibility and image of their company or client* Introduces the key domestic/international media and audiences that PR pros in travel & tourism need to target, plus what the best PR tools are to use -- including crisis communication -- along with case studies * Addresses the unique communication challenges in each major industry sector as faced by travel & tourism PR professionals through perspectives from industry experts * Features a dozen sidebar contributions by some of the industry's top PR experts and media stars* Advises industry employers about the value of PR, what it is and is not, and suggests ways to identify PR talent

第一章介绍了行业公关和旅游新闻报道的最新发展，这些新闻报道今天侧重于行业可观的经济效益。此外，它审查了领先的新闻媒体，涵盖了行业，主要的公关工具和受众，并详细说明了因素导致公关的新突出的整个行业。它还提供了信息丰富的侧边栏与主要行业的印刷媒体，顶级旅行社名单，加上美国旅游业协会的案例研究后，9/11/2001运动，以恢复美国人的旅游信心。它还包括一个公关的复合定义，并告诉如何公关是一门学科的区别于宣传，宣传，广告和营销。作者指出，在过去的十年中，由于经济条件的原因，公关在许多情况下已经与营销传播相结合，并在战略和战术营销活动中发挥了重要作用。在这一概述之后，接下来的五章将研究对该行业的主要部门特别重要的通信模型细节：酒店/住宿设施；餐厅；旅游景点/目的地；以及运输服务。每个部门都有自己的特殊信息、公关工具和受众。例如，会议策划者和旅行社对酒店最为重要，而旅行社对航空公司和餐馆则不太重要。此外，还包括一个章节，关于旅游雇主应该了解公关的各章后面的附录，将include:The top 30个美国旅游专业/行业协会；以及美国领先的旅游大学。*为旅游公关从业者提供全面的操作指南，以增加利润，提高公司或客户的知名度和形象*介绍旅游公关从业者需要瞄准的主要国内/国际媒体和受众，再加上最好的公关工具是什么——包括危机沟通——以及案例研究*通过行业专家的观点，解决旅游公关专业人士在每个主要行业面临的独特沟通挑战*包括一些行业顶级公关专家的12个侧边栏贡献而媒体明星*则为行业雇主提供公关价值的建议，什么是公关，什么不是公关，并提出识别公关人才的方法