International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. * A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing* Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow* The international contributor team offers up a far-reaching, global perspective to provide insight into the industry

国际零售营销将国际零售营销关键问题的广泛主题概述与一系列来自时尚、食品和医疗保健等明显不同行业的精辟案例和行业实践实例相结合。作者提供了一个可访问的和广泛的大纲的基本原则的主题，如零售市场的趋势，战略和物流，采购和商品管理在国际视野。来自欧洲、北美和亚洲的贡献通过各种案例展示了影响国际零售业的动态。关键的讨论点在全文中突出显示，提供了实际操作的重点。*这是一本关于国际零售营销的动态和实践的专著，现在是零售营销大多数本科生和研究生课程的重要方面*通过简洁的理论介绍学习本课程的基础知识，然后看看接下来的公司案例中的关键问题。国际贡献者团队提供了一个影响深远的全球视角，以提供对行业的洞察