Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.

创新销售。”“公共关系中的创造力”是向公共关系界带来新思想的指南。强调创新的过程，重视开发新方法而不是让旧方法停滞不前，并利用新方法为自己的业务创造新的机会。一个完全更新的第四版利用最近的发展提供了许多新的想法，使“公关创意”成为任何企业的公关部门必须。