In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.

But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work.

What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?

From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

在菲尔·奈特的鞋狗传统中，有一个难以置信的不为人知的故事，讲述了Netflix如何从一个概念发展到另一个公司，这一切都是由联合创始人兼首席执行官马克·伦道夫（Marc Randolph）透露的。
从前，实体音像店是王者。滞纳金无处不在，视频流媒体闻所未闻，DVD的广泛采用似乎和飞车一样迫在眉睫。事实上，这些都是1997年被广泛接受的法律，当时马克·伦道夫有了一个想法。这是一个简单的想法，利用互联网来租电影，只是许多更糟糕的提议之一，比如个性化棒球棒和洗发水递送服务，伦道夫会在每天早上上班的路上向他的商业伙伴里德·黑斯廷斯推销。
但黑斯廷斯很感兴趣，两人以黑斯廷斯为主要投资者，伦道夫为首席执行官，成立了一家公司。现在有超过1.5亿的用户，Netflix的胜利感觉是不可避免的，但这个21世纪最具破坏性的初创企业开始时，几乎没有人相信，而且每时每刻都有灾难。从不得不向自己的母亲推销自己是一个早期投资者，到汽车旅馆会议室作为第一个办公室，到发布当天服务器崩溃，再到现在臭名昭著的Netflix brass推销Blockbuster收购他们的会议，马克·伦道夫的转型之旅证明了任何有勇气的人，直觉和决心可以改变世界，即使有许多人认为永远行不通的想法。
然而，出现的不仅仅是世界上最具代表性的公司之一的内幕。充满了反直觉的概念，并写在狂欢值得散文，它回答了我们的一些最根本的问题，采取这种信仰的飞跃在商业或生活：你怎么开始？你如何度过失望和失败？你如何对待成功？什么是成功？
从创意产生到团队建设，再到知道什么时候该放手，“永不成功”不仅是“追随梦想”的终极寓言，也是我们这个时代最具戏剧性和洞察力的创业故事之一。