Most small businesses in America fail because they are started by people who are struck by an Entrepreneurial Seizure. The majority of these persons are Technicians who assume that understanding the technical aspect of a business is the same as understanding how to run a business.


The key to succeeding is to start a Mature business – one that knows how it got to where it is and what it needs to do in order to get to where it wants to go. For a person to launch a Mature business, they must have an Entrepreneurial Perspective. They must have the ability to see their business as a system of integrated parts that creates a systemic way of doing business.


The Turn-Key Revolution has the power to transform any small business from a state of chaos to order and continuous growth. Fundamental to this is the Business Format Franchise, which is built on the idea that the true value of a business lies not on the product it sells but on how these products are sold. In fact, it has a success rate of 90%.

在美国，大多数小企业之所以失败，是因为他们的创业者受到了创业精神的冲击。这些人中的大多数是技术人员，他们认为理解业务的技术方面与理解如何经营业务是一样的。
成功的关键在于开创一个成熟的企业——一个知道自己是如何走到现在这一步的企业，以及为了达到自己的目的需要做些什么的企业。一个人要创办一家成熟的企业，就必须有创业的眼光。他们必须有能力将自己的业务视为一个由集成部分组成的系统，从而创建一种系统的业务方式。
交钥匙革命有能力将任何小企业从混乱状态转变为有序和持续增长。最基本的是商业形式的特许经营权，它建立在这样一个理念上：一个企业的真正价值不在于它销售的产品，而在于这些产品是如何销售的。事实上，它的成功率是90%。