Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
• Convert a brilliant idea into something that actually pays
• Get the funding you need to expand
• Build a great team of staff and advisers
• Keep the cash flowing
• Go global!
Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.

"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world." —Luke Johnson, Chairman Risk Capital partners and Financial Times columnist
"I wish this book had been written ten years ago when I first entered the e-commerce industry." —Glenn Fogel, EVP - Corporate Development and International, Priceline.com

"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!" —Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.

在线业务可以是一座金矿，也可以是一个雷区。Cheapflights前首席执行官、mySupermarket.co.uk董事长大卫•索斯金（David Soskin）面对了在互联网上建立业务所带来的所有问题，并解决了这些问题。在这里，他向您展示了如何：
•将一个绝妙的想法转化为真正值得的想法
•获得扩张所需的资金
•建立一支优秀的员工和顾问团队
•保持现金流
•走向全球！
净利润为那些想在网上做更多事情的初创企业和老牌企业提供了急需的灵感和保证。
“这本书是由一位经验丰富的企业家写的，他建立了一个非常成功的在线业务。他亲自了解这些挑战，并就如何在数字世界大展拳脚给读者提供了宝贵的建议。”—风险资本合伙人（Risk Capital partners）董事长、英国《金融时报》（Financial Times）专栏作家卢克•约翰逊（Luke Johnson）
“我希望这本书是十年前我第一次进入电子商务行业时写的。”—格伦·福格尔，Priceline.com公司发展和国际部副总裁
“大卫·索斯金集顶级顾问的洞察力、连续创业者的坚定远见和成功商人的务实精神于一身。读这本书！”-罗宾·布坎南，多家公司的顾问/董事会成员，曾任伦敦商学院院长兼院长，也是全球领先咨询公司贝恩公司的英国高级合伙人。