Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

事实：通过直邮创造的商业和财富比任何其他媒体都多（在互联网之前是这样，现在也是这样）
据Target marketing第七次B2C年度媒体使用预测调查（Media Usage Forecast survey of B2C）报告，直邮在2013年被称为“为客户获取和保留提供最佳投资回报率”的营销渠道，但令人惊讶的是，直邮已经过时，在小企业主的营销书架上所占比例不足— 作家辛普森和肯尼迪改变了这一点。百万富翁制造商丹S。肯尼迪和直邮营销专家克雷格·辛普森敦促小企业主推动通过社交媒体和其他营销渠道建立的势头进入目标消费者的邮箱。不同于其他直接邮寄营销书籍的货架上，专门在一个方面准备一个活动，如文案或设计，这个全面的解决方案涵盖了所有— 组织的、技术的和创造性的，包括设计、预算、跟踪和评估有效性。还包括如何直接邮件可以在今天的在线营销漏斗使用。受益于作者30年的直接营销经验，企业主们得到了哪些有效哪些无效的指导方针，通过实际的商业活动来说明如何逐步建立一个产生结果的促销活动。