There's now enough history to identify specific rules for systematically building the profitability of virtually any business online. In this book, Robin Miller systematically introduces these rules, and shows exactly how you can use them to maximum advantage, whatever you market -- products, services, information, or advertising. Miller is exceptionally well-placed to write this book: he is editor-in-chief of OSDN, the parent organization of hugely popular sites like Slashdot and Freshmeat...businesses that have been profitable virtually from day one. Drawing on his own experience and the hard lessons learned by thousands of companies, he has delivered a hard-nosed, practical, streetwise guide to reducing your costs and increasing your revenues until you're making a healthy and sustainable profit. Miller identifies disastrous mistakes and shows how to avoid them; presents tactics for accomplishing more with less; shows how to anticipate trends and technologies without wasting scarce time and money; and demonstrates how you can use the Internet to support all your business activities, both online and off. This book is not about technology or "e-commerce": it is about success.

现在有足够的历史来确定具体的规则系统地建立盈利能力的几乎任何在线业务。在这本书中，罗宾·米勒系统地介绍了这些规则，并准确地展示了如何利用它们最大限度地发挥优势，无论你推销什么——产品、服务、信息或广告。米勒非常适合写这本书：他是OSDN的主编，OSDN是Slashdot和Freshmeat等非常受欢迎的网站的母公司……这些网站从一开始就几乎盈利。他利用自己的经验和上千家公司的惨痛教训，提供了一份精明、实用、通俗易懂的指南，帮助您降低成本，增加收入，直到您获得健康、可持续的利润。米勒指出了灾难性的错误，并展示了如何避免它们；提出了用更少的时间完成更多任务的策略；展示如何预测趋势和技术而不浪费稀缺的时间和金钱；并演示如何使用Internet支持您的所有业务活动，包括在线和离线。这本书不是关于技术或“电子商务”：它是关于成功的。