Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.
Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.

Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind.

如何在客户增长和留住方面取得电子商务优势，是电子零售初创企业与大型传统零售商之间长达数十年的一场争夺战。两者面临着不同的挑战，这些挑战在我们的数字世界中不断演变。歌利亚反击：传统零售商是如何从电子商务初创企业赢回客户扩大了当前行业的转变，在最近一段时间最容易访问，有趣的商业书籍之一。
每一章都涵盖了不同的行业，如消费电子、报纸、食品杂货、物流等等。通过观察传统零售商是如何与互联网初创公司对抗的，你可以估量一下形势，形成自己的战略。作者彼得S。Cohan熟练地指导您从一个案例研究到下一个案例研究，并使主题吸引人，即使是非行业外行。
歌利亚反击帮助管理者在现代电子商务领域创建一个有效的战略。商业专业人士和外部热心人士都将从科汉那里获得关于成功公司及其领导者的心态和战略的迷人见解。在商业中，一分钱一分钱地改变策略一直是必不可少的，而在电子商务的行业改革中，这一点更是如此。别被落在后面。