Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media — podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

阿德兰是对现代广告的一次开创性的考察，从它起源于19世纪到现在广告格局的演变。畅销书作家兼记者马克·汤盖特（MarkTungate）研究了广告业的关键发展，从印刷、广播和电视广告到数字媒体提供的机会——播客、短信和互动活动。Adland专注于该行业的主要参与者，并对国际广告界的知名人士进行了专访，包括Leo Burnett的首席执行官Tom Bernadin；Jean-Marie Dru，TBWA Worldwide总裁兼首席执行官；以及BartleBogleHegarty的董事长John Hegarty。探索纽约和伦敦广告业的根源，并继续覆盖西欧和东欧、亚洲和拉丁美洲的新兴市场，Adland对全球广告业进行了全面考察，并提出了未来可能的发展方向。