Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities - and challenges - of this revolution. Written for nontechnical readers, this book features: * The five strategic advantages of "m-branding" * The six steps to effective wireless advertising * The top trends in creating consumer-driven wireless retail experiences * Critical success factors for "mobilizing" the sales force This forward-looking book is packed with the author's exclusive interviews with management and marketing gurus like Tom Peters, Seth Godin, Gary Hamel, Christopher Locke, and Don Peppers, as well as examples and inside information from companies including Dunkin Donuts, NBC, MTV, Pizza Hut, Pepsi, and many more.

照相手机、车载GPS定位仪、EZ pass以及类似的先进技术都是非常方便的，但它们背后的技术也是主要尖端营销的有力工具。麦当劳、星巴克、沃尔玛、普拉达和其他顶级营销公司正在使用一系列无线技术来改变消费者体验他们熟悉和信任的品牌的方式。无线营销行业的增长如此迅猛，预计到2007年，全球无线营销行业的价值将达到330亿美元，《品牌无绑定》是第一本探讨这场革命的巨大机遇和挑战的书。为非技术读者编写，这本书的特点：*m品牌的五大战略优势*有效无线广告的六个步骤*创造消费者驱动的无线零售体验的最高趋势*动员销售队伍的关键成功因素这本前瞻性的书充满了作者对管理层和消费者的专访像汤姆·彼得斯、塞思·戈丁、加里·哈梅尔、克里斯托弗·洛克和唐·佩珀斯这样的营销大师，以及来自邓肯甜甜圈、NBC、MTV、必胜客、百事可乐等公司的例子和内幕信息。