Apply web extracted data to identify potential price gaps to exploit within specific The report illustrates how large volumes of well-organised and structured SKU web-extracted data can be used to identify competitor product assortments and price gaps within a specific retailer/s, providing a stronger platform when entering retailer negotiations.

The report utilises the Brazilian online retailer Strawberrynet and its anti-ager products as an example of the types of detail that can be evaluated-the approach applicable to any industry/category or geography-to show how invaluable extracting, harvesting and organising millions of data points from online retailers can enable suppliers to find potential opportunities within their retail partners and have a stronger footing in negotiations In the case study, 323 anti-ager SKUS available through Strawberrynet in April 2021 were evaluated to determine assortment depth of suppliers and significant price gaps. The focus for this case study is 50ml anti-agers priced under USD50.