How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customer’s lifetime value to my company? How can I build a strong brand and manage it wisely?
To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession–the gurus of marketing. They see tomorrow’s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you can tap into their years of experience, gain insight from their wisdom, and learn from the mistakes they made on the way to the top. Read what they have to say about branding, buzz, product placement, and more. The Guru Guide™ to Marketing compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Like the other Guru Guides™ before it, this book offers cutting-edge advice that is objective, thought-provoking, and always practical.
Some of the Gurus you’ll meet:

David Aaker, author of Building Strong Brands Adam Curry and Jay Curry, coauthors of The Customer Marketing Method David F. D’Alessandro and Michele Owens, coauthors of Brand Warfare Laura Day, author of Practical Intuition for Success Malcolm Gladwell, author of The Tipping Point Seth Godin, coauthor of Permission Marketing Ian Gordon, author of Relationship Marketing Sam Hill, coauthor of The Infinite Asset and author of 60 Trends in 60 Minutes Philip Kotler, author of Kotler on Marketing and Marketing Insights from A to Z Regis McKenna, author of Real-Time Marketing Mary Modahl, author of Now or Never Don Peppers and Martha Rogers, coauthors of The One to One Future Faith Popcorn, author of EVEolution Bernd Schmitt and Alex Simonson, coauthors of Marketing Aesthetics Carl Sewell, Paul Brown, and Tom Peters, coauthors of Customers for Life Patricia Seybold, author of The Customer Revolution Judy Strauss, coauthor of Marketing on the Internet Jack Trout, author of Differentiate or Die Sergio Zyman, author of The End of Advertising as We Know It

我怎样才能使我的产品在竞争中脱颖而出？客户保留和忠诚度计划真的有效吗？如何增加客户’对我公司的终身价值是什么？我如何才能建立一个强大的品牌，并明智地管理它？
要想找到这些问题的答案和其他许多问题的答案，请求助于处于行业顶峰的专家–营销大师。他们明天见’今天的趋势，了解新的消息灵通的消费者，并正在塑造未来的营销。现在，你可以利用他们多年的经验，从他们的智慧中获得洞察力，从他们在通往顶峰的道路上犯下的错误中吸取教训。阅读他们对品牌、嗡嗡声、植入式广告等的看法。上师指南™ to Marketing从该领域最著名的名字中汇集现代营销的最佳思路，帮助您的企业和产品脱颖而出。就像其他导师一样™ 在此之前，这本书提供了前沿的建议，是客观的，发人深省，并始终切合实际。
一些大师你’我们将见面：
大卫·艾克，《打造强势品牌》一书的作者亚当·柯里和杰伊·柯里，客户营销方法的合著者大卫·F。D’Alessandro和Michele Owens，《品牌战》的合著者Laura Day、《成功的实践直觉》的作者Malcolm Gladwell、《引爆点》的作者Seth Godin、《许可营销》的合著者Ian Gordon、《关系营销》的作者Sam Hill、《无限资产》的合著者、《60分钟60趋势》的作者Philip Kotler，Kotler on Marketing and Marketing Insights from A to Z Regis McKenna，Real Time Marketing Mary Modahl，Now or Never Don Peppers and Martha Rogers，One to One Future Faith Popcorn的合著者，Evolution Bernd Schmitt and Alex Simonson的作者，Marketing美学的合著者Carl Sewell，Paul Brown，还有汤姆·彼得斯，《终身顾客》的合著者帕特里夏·塞博尔德，《顾客革命》的作者朱迪·施特劳斯，《网络营销》的合著者杰克·特劳特，《区分或死亡》的作者塞尔吉奥·齐曼，《我们所知的广告的终结》的作者