The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

大众传媒的大量生产和多样化加速了大众文化的发展。这在消费主义中引发了一种新的趋势，即渴望新的消费对象，一旦获得这些消费对象就贬值，从而不断产生对新产品的需求。流行文化现在通过广告和在大众媒体上传播的消费主义生活方式的营销来引导消费主义。《全球时代的消费、媒体和流行文化研究手册》讨论了由于现代通信技术而导致的全球化世界中媒体影响和消费者影响的跨学科观点。这本书以研究消费文化、传播伦理和社交媒体为主题，是为管理者、营销人员、研究人员、学者和学生设计的理想之作。