Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers. Following the success of their first book, Understanding Digital Marketing, Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from some of the best in the business.

社交网络广告支出预计将增加到惊人的43亿美元，以吸引当今精通媒体的消费者，仅在美国就有16.4亿美元。 世界上最好的数字营销活动汇集了一个成功的数字营销活动，评估他们所取得的成就和商业经验教训的国际收集。这本实用而充满活力的书探讨了大大小小的企业如何利用社交媒体、博客、论坛、在线视频和电子邮件来提升品牌和吸引客户。 继他们的第一本书《理解数字营销》获得成功之后，Damian Ryan和Calvin Jones展示了精选的案例研究，分享了世界顶尖创意人才的知识和技能。这本书涵盖了从必胜客、百事可乐等家喻户晓的品牌到奥巴马的总统竞选活动的方方面面，是所有希望拥抱新的数字环境并向业界精英学习的营销人员的必读指南。