YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?   YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.   That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.   In this updated second edition of YouTube for Business, you learn how to • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a brand presence with your YouTube channel • Produce more effective YouTube videos • Promote your videos on the YouTube site • Link from your videos to your website with Call-to-Action Overlays

YouTube的1.2亿观众是任何企业的诱人目标，无论大小。你如何利用YouTube的潜力来推广你的业务和销售你的产品或服务？  YouTube营销非常简单，任何企业都能做到。你所需要的只是一些低成本的视频设备和制胜策略。在你找到合适的视频制作类型之后，你可以利用YouTube来吸引新客户，更好地服务现有客户。  这就是这本书的用武之地。YouTube for Business中的宝贵信息和建议可帮助您将YouTube纳入在线营销计划，提高品牌知名度，并在不超出营销预算的情况下提高公司网站的流量。  在YouTube for Business的第二版更新版中，您将学习如何•制定YouTube营销策略•决定制作何种类型的视频•在预算内拍摄好看的YouTube视频•编辑和增强视频•使用YouTube频道创建品牌形象•制作更有效的YouTube视频•在YouTube网站上推广视频•链接视频到您的网站与呼吁行动覆盖