This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

这本书是用同样的共同创新和以用户为中心的方法，将这本书汇集在一起，以描述和说明服务设计的新兴领域，您可以阅读和了解内部的知识。产品和服务之间的界限模糊了，现在是时候换一种思维方式了：这就是服务设计思维。一组23位国际作家和更多来自全球服务设计界的在线撰稿人将他们的知识、经验和激情投入到一起，共同创作这本书。它以初学者和学生都能接触的方式引入服务设计思维，拓宽了知识，为有经验的设计专业人员提供了资源。