Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

建立一个现代的颠覆性营销机构，营销服务业正处于真正转型时期的关键。老卫士，根植于传统，抵抗变革，将垮台，新的领导人将出现。更灵活、更懂技术和协作的混合营销机构将重新定义行业。数字服务将融入DNA中，并与传统的综合活动方法相融合。他们的才能的深度、多功能性和动力将是追求更高目标的组织的基石。营销机构蓝图是一个实用和坦诚的指南，提出了建立这种混合机构的十条规则。新的营销代理模式将通过服务、咨询、培训、教育、出版和软件销售等多种形式创造和培育多样化的经常性收入流。它将利用效率和生产力，而不是可计费的时间，作为盈利的基本驱动因素。它的价值和成功将以结果而不是产出来衡量。它的实力和稳定性将取决于愿意处于永久变化状态，以及比竞争对手更快地执行和适应能力。营销代理蓝图展示了如何：创造更多合格的客户，以既定的定价和服务包赢得客户，并确保更多的长期客户发展高效的管理系统，更有效的客户团队为客户提供更大的结果和价值这是营销服务业的未来。由弱者和创新者定义和领导的未来。你有机会站在变革的最前沿。