This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.

这本书是为许多人谁经营自己的中小型企业，谁想让它成长。这本书开始成为你自己的，口袋里的，营销顾问-没有费用。它不仅提供了一些很好的想法，而且还解释了每个想法将如何使您的业务受益，您需要做些什么才能使其发挥作用，以及如何立即将其应用到您自己的业务中。通过一系列特殊的回答问题，它巧妙地将营销理念与应用背后的重要思想结合起来。此外，它还将这些战略的“所有权”转移给了你——业务经理，这样你就有充分的动力和灵感去行动。无论你经营的是以产品或服务为导向的业务，它都将帮助你了解自己的市场，你的竞争对手和你的客户-创建一个清晰和集中的业务主张-开发吸引目标客户的可信营销信息-为你的业务决定最有效的营销方法-吸引新客户，与现有客户一起促进业务发展-建立您的业务概况，使其始终为您服务-轻松自信地推销您自己和您的业务-完成您的营销计划并创建一个成功的营销系统-这些想法将以小规模的方式单独提出，这样您就可以投入一点思考和思考在每件事发生之前，最重要的是让它发生。